For the Everyday Love of the Industry

by Hu Team on June 20, 2014

To celebrate and honour the late Andrea Crowe of Hi-Calibre Holsteins, Burntcoat, N.S., and her legacy as a passionate Holstein breeder and exhibitor and community minded individual, a committee of her friends has created an annual award that recognizes:

* Ability to inspire others through positive attitude and industry involvement.
* Fostering industry knowledge and interest in youth.
* Good sportsmanship.


Andrea Crowe loved to work hard with family, friends and industry peers for the betterment of the industry, the breed, and for the pure joy of being part of something that wasn’t just a job, but rather a way of life. This award is meant to honour Andrea’s passion for life, positive attitude, and most of all her determination; attributes speaking to the “Hi-Calibre” of Andrea’s character and a life well lived.
Annually a committee will select a deserving candidate to receive the Andrea Crowe Achievement Award. The award will be presented during the heifer show of the National Holstein Show at the Royal Agricultural Winter Fair in Toronto, Ont., in November.

The inaugural presentation of the Andrea Crowe Memorial Award was held on November 8th, 2013. The award was presented by the Crowe family to Joel Phoenix of Dappleview Holsteins, Cannington, Ont.

Like Andrea, Joel possesses the “everyday love of the industry” and is a valued member of the Holstein fraternity. Phoenix was a 4-H member for 12 years and developed his skills to a level which enabled him to become a world renowned cattle fitter. He was always willing to help others in his 4-H club and continues to volunteer his knowledge to members and provides leadership to many young people working with their cattle in the industry.
Phoenix actively encourages dairymen to exhibit their animals and get involved in the show business, and will care for any animal in his string and assist other exhibitors. At the shows he is known for his sportsmanship. He never has a negative word towards a judge after a difficult defeat and is extremely humble when he often has show ring success. He is a knowledgeable source of advice for anyone who asks, and his honesty makes him a valuable partner to those who purchase animals with him.

Joel, along with his wife Jessica and son Jacob, farm at Cannington. The farm company name is Phoenix Equestrian & Holsteins and their prefix is Dappleview. Their herd of 25 registered milk cows is housed at other locations, with around 20 heifers at Dappleview. Joel and his father, Jim, have owned and merchandised many nominated All-Canadian and All-American animals over the past ten years.
When someone was asked about Joel, they said, “One of the most admirable things about Joel Phoenix is that even when he is working with some of the biggest, most prominent names in the industry he is still Joel. He never hesitates to use his skill and strengths to help people when they need help. He never forgets where he came from and who his family and friends are.”


To be the first recipient of this award was an overwhelming experience. Andrea was an amazing person and a true inspiration to all those who knew her, including myself and my family. She was a great friend, a smart cattle person, and she had a passion for showing cattle unlike anyone else I have ever known. Andrea was hard working, energetic and never complained no matter how big the task was ahead of her. Her amazing, uplifting attitude throughout her illness showed her true strength and character. Despite all she was going through, she remained positive. Andrea was a true joy and blessing to be around and whenever I was fortunate enough to spend time with her, I came away with a better outlook on life. Simply put, she was an inspiration! This award is a true honour and holds a very special place in my heart.
-Joel Phoenix

Young Canadian adults who demonstrate enthusiasm and dedication to the dairy industry, as well as active involvement in their communities, will be considered for the award. Candidates will be judged on their level of participation in any of the following areas: showing, exhibiting, and breeding – in any dairy breed, as well as volunteerism. Like Andrea, the individual must possess “the everyday love of the industry” through their personality, integrity and knowledge to make them well respected in the dairy fraternity.
Nominations for the award, along with a brief written biography of the nominee, should be e-mailed by October 1, 2014 to

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